February 19, 2025
Vineest is here to help us stop whining about wine.  ctech

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“Personalized services for specific niche audiences are currently in high demand. This demand has grown in recent years as more people turn to online shopping, which often lacks the personalized experience found offline. Hence, Winest offers a personalized solution for wine lovers looking to discover and enjoy a wide variety of wines, based on three core principles: accessibility, a thoughtful selection and a personalized approach,” the company said. Said.

Born of a ‘problem’ during the pandemic, users can set whether they like red or white wine, still or sparkling, coffee with or without milk, strong or light tea, and whether they like nuts, almonds , lean toward cashews or macadamias. , Additionally, the questionnaire also highlights aromatic preferences such as citrus fruits, tropical fruits and berries.

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The ‘problem’ became apparent during the pandemic

(Photo: Stas Tagirov)

After completion of this quiz, the system will use the collected information to assign each user a unique flavor profile developed by the Company. Based on this profile, the system will recommend wines that best match the user’s personal preferences.

The company further added, “Each person has a unique flavor profile that can help identify wines they are more likely to savor.” “During the development process, it became clear that this profile could be recognized and digitized. Similarly, wines can be digitized based on basic parameters, leading to the creation of algorithms capable of matching wines using these known parameters. This marked the beginning of the important feature of the project – Digital Sommelier.

You can learn more about The Vinest below.

Company Name: The Vinest Limited

Product/Service Description:

Winest.store is a foodtech startup that has developed a unique technology to personalize wine for consumers. A technological model matches each customer’s individual tastes with the wines marketed by the company.

Over the past year, Vinest has assembled a team of experienced wine experts, including Tazo Tmazishvili, who has been recognized as one of the world’s top wine sommeliers by Gault & Millau, the prestigious French restaurant The guide is often seen as the main competitor to Michelin. Their collective goal is to characterize the preferences of wine connoisseurs around the world and create different flavor profiles based on parameters such as color, acidity, flavor profile, sweetness, and tannin levels.

In a later phase, the company developed a unique algorithm that cross-references these flavor profiles with wines sourced from around the world. As a result, each wine is assigned a grade that reflects its compatibility with individual user profiles.

Each user can participate in a quiz prepared by Tmazishvili, in order to establish a connection between each person’s unique taste preferences and the wines offered by the company. During this questionnaire, participants will choose from a variety of options to determine their wine, taste and food preferences. For example, they can specify whether they like red or white wine, still or sparkling, coffee with or without milk, strong or light tea, and whether they gravitate toward nuts, almonds, cashews, or macadamias. Is. Additionally, the questionnaire also highlights aromatic preferences such as citrus fruits, tropical fruits and berries.

After completion of this quiz, the system will use the collected information to assign each user a unique flavor profile developed by the Company. Based on this profile, the system will recommend wines that best match the user’s personal preferences.

Igor Podster, CEO: A newcomer from Russia and a serial entrepreneur with over a decade of experience in the restaurant industry and business management. He managed five successful restaurant brands in Moscow, Russia and Barcelona, ​​Spain, with over 21 branches, 500 employees and $15 million in revenue per year.

Katya Shokhina, Co-Founder and CMO: Has over a decade of experience in developing and implementing communication strategies for lifestyle and fashion brands, including Adidas, Uniqlo, BMW Group, Farfetch and alcoholic brands in such Holdings’ portfolio Are included. LVMH, Diageo, Pernod Ricard.

Peter Ravchevsky, Co-Founder and COO: In earlier years, Peter served as co-owner of several restaurants in Europe with a revenue turnover of $14 million per year.

Final Investment Round: $800,000

Final Investment Stage: Pre-Seed

Date of Final Investment: August 2023

Total investment to date: $800,000

Investors (leading and all): Alexander Friedman, co-founder of Logister; Andrey Vinograd, founder of Possible Group; Daniel Ostrovsky, executive creative director of Instinct, formerly BBDO Group; Vadim Stolberg, co-founder of DCBL.

Current Number of Employees: 5

Vacancy: Digital Manager, Partnership Manager

Igor Podster came to Israel three years ago, in the fall of 2020, at the peak of the pandemic, to make aliyah. During a two-week quarantine service in a Tel Aviv hotel, he discovered firsthand the “problem” with ordering an interesting wine on-demand that wouldn’t be 100% mass-market or bottom-shelf supermarket.

So they decided that since there was no on-demand delivery of selected wines (that not only have a brand but also a story) in the market, they needed to launch it themselves.

They were then joined by Katya Shokhina (co-founder, CMO), who at the time was a marketing strategist at a major Moscow-based communications agency with extensive expertise in alcohol brand marketing, and Peter Rabchevsky (co-founder, COO). His long-term partner in the restaurant business.

He began building infrastructure and conducting R&D studies, during which he began collaborating with Tazo Tmazishvili (chief sommelier and one of the world’s top sommeliers by Gault & Millau, the prestigious French restaurant guide) and solved discovered an even bigger problem.

Everyone has a unique flavor profile that can help identify the wines they most enjoy tasting. Throughout the development process, it became clear that this profile could be identified and digitized. Similarly, wines can be digitized based on basic parameters, leading to the creation of algorithms capable of matching wines using these known parameters. This marked the beginning of the important feature of the project – the digital attendant.

What is the need of the product?

Personalized services for specific niche audiences are currently in high demand. This demand has grown in recent years as more people turn to online shopping, which often lacks the personalized experience found offline.

Therefore, Winest offers a personalized solution for wine lovers looking to discover and enjoy a wide variety of wines, based on three core principles: accessibility, thoughtful selection and a personalized approach.

How is it changing the market?

With an excellent service including a digital sommelier feature and one-hour delivery, Vinest is going to disrupt the market and make wine more accessible to a wider audience by helping them choose the right wine.

How big is the market for the product and who are its main customers?

According to the BDI, sales in Israel’s wine market are set to grow 5% in 2021 to NIS 2.15 billion ($565 million) in 2022. Similarly, the overall market has grown rapidly since e-commerce opened up. Online shopping markets have grown rapidly in Israel.

However, Statista estimates that the global wine market will generate $340 billion by 2022. Our further mission is to expand our activities overseas to reach the global market.

Does the product already exist? If not – what stage is it at and when is it expected to hit the market?

The product is easily available. Currently, Winest.store delivers to Tel Aviv, Ramat Gan, Givatayim and Holon, with the intention of expanding its service to other cities in the future.

Who are the main competitors in this sector and how big are they?

In terms of business model, we see Winc.com (US), Drizly (US), Wine.com (US), Evino (Brazil) and Flaschenpost (Germany) as major competitors.

What is the added value that the founders bring to the company and the product?

Igor brings to the service his entrepreneurial expertise and distinctive visionary approach. He started his journey with a food truck and today he owns 21 restaurants spread across Russia and Spain.

Peter, in collaboration with Igor, has honed his operations management skills over the years, creating efficient and reliable systems that serve the restaurant holding company exceptionally well. So they have taken a careful and thoughtful approach to creating the infrastructure for the Wintest service.

Katya Shokhina has diverse experience in marketing strategy, having worked with well-known fashion and lifestyle brands such as Adidas, Uniqlo and BMW Group, as well as a number of alcohol brands from the LVMH, Diageo and Pernod Ricard portfolios, both within teams and agencies.

What will the money from the round be used for?

The capital raised aims to facilitate the expansion of the wine supply chain, through the establishment of long-term contracts with wineries and suppliers. The expansion is aimed at providing quality wines to the market at competitive prices. As a result of this initiative, it is anticipated that profits will increase, product prices will decrease and delivery times will increase.

The capital raised is aimed at expanding the wine supply chain by entering into long-term contracts with wineries and wine suppliers. The expansion is aimed at increasing profits, reducing product prices and reducing delivery times.

Winest.store aims to capture a large market segment in Israel and European countries including Germany, Netherlands, USA and beyond. One of its primary strategies involves direct communication and collaboration with wineries. This approach aims to reduce brokerage costs for consumers and focuses on partnerships with small and medium-sized producers.

In the “Startup Boarding Pass” section, CTech will cover (relatively) small investments made in companies during the early stages of their existence – and entrepreneurs and startups that haven’t yet had the opportunity to reveal their stories to the world . Please use the linked form and fill it as per the guidelines. This form is for startups raising between $500,000 and $3 million from venture capital funds, angels, or official grants from Israeli and foreign institutions. If relevant, someone at CTech will be in touch for follow-up questions.

Source: www.calcalistech.com

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