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MONTREAL, Sept. 5, 2023 /CNW/ – The Canadian Colorectal Cancer Coalition is launching a campaign called Save Butts, Save Lives – Take the Pledge Inviting communities, organizations and businesses of all types to take a pledge to raise awareness of the importance of colorectal cancer screening to their employees. The campaign is being launched nationally but is starting in Quebec.
Save Butts, Save Lives, a colorectal cancer screening campaign and pledge initiative (CNW Group/Colorectal Cancer Canada)
The campaign aims to increase the rate of screening for colorectal cancer among individuals at average risk of the disease between the ages of 50 and 74.
The Canadian goal of achieving colorectal cancer screening has been set at 60% of the target population and has not yet been reached nationally. As a result, this coalition is being created to address this unmet need in Quebec and across the country.
“We believe we can reduce disease incidence and mortality by uniting communities, local organizations, and companies and agencies to encourage their employees and average-risk members to get screened for colorectal cancer and to equip them with resources to help Spread the word. We need to stop this cancer from becoming the leading cause of cancer death by building strong relationships and demonstrating to all Canadians that colorectal cancer is preventable, curable It can and is beatable if caught early,” said Barry D. Stein, president and CEO of Colorectal Cancer Canada and a survivor of stage IV metastatic colon cancer.
Launch of Provincial Awareness Tour
The campaign is being launched in Quebec and will be introduced alongside The Giant Colon Tour as it makes stops in 10 cities across the province over the next two months. The Giant Colon is a 30-foot multimedia exhibit from Colorectal Cancer Canada that showcases all the malignancies that can be found inside the human colon. The Giant Colon Tour is being supported by the Program Québécois de Cancerologie.
To encourage communities, organizations, businesses and agencies of all types to spread awareness about the disease and encourage their members, employees and business partners, especially those 50 years and older, to undergo colorectal cancer screening in a simple non-invasive manner are invited to take the Pledge to encourage (FIT) fecal immunochemical testing that can be done in the privacy of one’s home and is available through health officials in every province.
For more information, visit the initiative’s web page: www.save-butts.ca
Here is a list of the initial partners of the alliance:
- Alberta Colorectal Cancer Screening Program
- association quebecois des pharmaciens proprietaires
- atgen canada
- Canadian Association of Gastroenterology
- Canadian Cancer Society
- Alliance Priority Cancer du Quebec
- Colorectal Cancer Resource & Action Network
- Colorectal Cancer Screening Program Prince Edward Island
- Dr. Alan Barkun
- Dr. Charles Maynard
- Dr. Mark Bradtt
- Dr. Mustafa Tehfe
- Nova Scotia Health Colon Cancer Prevention Program
- Olympus Corporation
- Quebec Cancer Foundation
- Regrouping of Communications Organizations in Oncology (ROCO)
- Saskatchewan Screening Program for Colorectal Cancer
about colorectal cancer
In Canada, colorectal cancer, commonly known as colon cancer, is the second leading cause of cancer-related death in men and the third in women. Sadly, in 2023, approximately 24,300 individuals (13,500 men and 10,800 women) will be diagnosed with colorectal cancer and approximately 9,400 (5,200 men and 4,200 women) will die from it. In Quebec, approximately 6,200 persons (3,500 men and 2,700 women) will be diagnosed with colorectal cancer and approximately 2,550 (1,400 men and 1,150 women) will die from it.
About Colorectal Cancer Canada and the Canadian Colorectal Cancer Alliance
Established by Colorectal Cancer Canada (“CCC”) in August 2023, the initial members of the Canadian Colorectal Cancer Coalition include Quebec cancer organizations, experts, associations and agencies working to reduce the incidence and mortality of colorectal cancer across Canada. dedicated to.
CCC is Canada’s patient-led non-profit colorectal cancer organization. Since 1998, he has been dedicated to colorectal cancer awareness and education, supporting patients and caregivers, and advocating on their behalf. Their goal is to reduce the incidence and mortality of colorectal cancer in Canada and improve the quality of life for patients, their families and caregivers.
SOURCE Colorectal Cancer Canada
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