December 6, 2023
Empowering Women: Overcoming Funding Challenges and Embracing Mentorship –

Written by Shriddha Singh, CEO and Co-Founder of TAC – The Ayurveda Company

Women’s Entrepreneurship Day was observed on 19 November, celebrating the achievements of women in business around the world. Despite significant progress, difficulties still exist, particularly with regard to funding for women-led startups. The dynamics of gender representation and the impact of mentorship in entrepreneurship have attracted attention, highlighting the need for a more equitable landscape.

Women in Startups: Changing Dynamics

The WISER-Women in India Startup Ecosystem report highlights a progressive trend within startups, showing a substantial increase in the participation of women in various roles. Unlike traditional corporate structures, startups exhibit a more inclusive approach, with a higher percentage of women in finance, sales, and other key departments. The unique appeal of startups lies in their emphasis on deliverables rather than rigid corporate norms, fostering flexibility and an environment conducive to merit-driven advancement.

However, the report highlights an incomplete agenda related to gender equality within startups. While women hold more senior positions than their corporate counterparts, they face challenges in maintaining tenure and seniority. Despite the initial parallel introduction of men and women into startups, women’s advancement and representation has declined, highlighting the underlying barriers hindering their progress.

Funding barriers for women-led startups

One of the biggest challenges faced by women entrepreneurs is securing adequate funding for their startup. Studies repeatedly highlight disparities in funding and venture capital between men- and women-led startups, with the latter receiving far smaller amounts of funding. Deep-rooted biases, stereotypes, and a lack of diverse representation in investment decision-making perpetuate this funding gap.

Inconsistencies in fund allocation not only limit the growth potential of women-led enterprises but also perpetuate a cycle of unequal opportunities. Despite demonstrating comparable or better performance, women founders often face barriers to obtaining critical financial support, impacting the scalability and sustainability of their businesses.

Importance of counseling in bridging the gap

Amidst these challenges, mentorship emerges as a vital component in empowering women entrepreneurs. Mentorship programs designed for women in business provide vital guidance, support and networking opportunities to navigate the complexities of the entrepreneurial landscape. Mentors play a vital role in providing insights, sharing experiences and advocating for inclusivity within the startup ecosystem.

Effective mentorship not only imparts valuable knowledge but also builds confidence and resilience in women entrepreneurs, enabling them to overcome obstacles and take informed decisions. Building a strong network of mentors and advisors helps women entrepreneurs access resources, opportunities, and important connections, reducing the gap in access to information and support.

Conclusion: Empowering women for a prosperous future

As we celebrate Women’s Entrepreneurship Day, it is essential to acknowledge the progress made while recognizing the continuing challenges women face in entrepreneurship. The path to gender equality in startups demands concerted efforts to address funding disparities, overcome biases, and foster a supportive ecosystem that values ​​and nurtures women’s entrepreneurial efforts.

Empowerment through mentorship, equal access to funding, and removing systemic barriers are important steps toward a future where women entrepreneurs will thrive. Celebrating their achievements while actively working to overcome barriers is not just a celebration, but a commitment to creating an inclusive entrepreneurial landscape that harnesses the potential of all individuals, regardless of gender.

Women’s Entrepreneurship Day reminds us of the remarkable contributions of women to business and their collective responsibility to create an environment where their entrepreneurial aspirations flourish without barriers or prejudices.


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