February 12, 2025
Crowe's Air and Water Purifier Recognized at IDEA 2023

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SEOUL, South Korea, Sept. 3, 2023 /PRNewswire/ — Cowway Co., Ltd., the “Best Life Solution Company,” has once again demonstrated its exceptional design expertise by winning the Silver and Bronze Awards and Finalist Nominations. International Design Excellence Awards (IDEA) 2023.

Organized annually by the Industrial Designers Society of America (IDSA), IDEA is the most influential design awards program in North America. IDEA serves as a platform to recognize and celebrate design excellence, rewarding products that offer innovative new ways to improve everyday life.

In this year’s edition, Crowe achieved an impressive feat by bagging three awards: ‘Multi-Action Air Purifier 2 (AP-1523D)’ was awarded the Silver Award, ‘Icon Max Free Water Purifier (CHP-4600N)’ ‘ got the award. Bronze Award, and ‘Skin Plus Water Softener (BB-16/17A)’ earned notable recognition as a finalist.

Silver Award winning, the Multi-Action Air Purifier 2 (AP-1523D) has received well-deserved recognition for its innovative circular design, which features a central aperture that improves airflow efficiency. Clever design elements enable the clean air to reach even greater distances than previous models. As a result, purification performance and overall efficiency have reached a new level. Real-time air quality indicators, displayed via a quartet of different colored lights, provide users with an intuitive overview of the air quality in their living space. The product has recently been launched in South Korea and is also available in Malaysia, where it is marketed under the name ‘Storm II Air Purifier’.

Recipient of the Bronze Award, the Icon Max Free Water Purifier (CHP-4600N), is known for its innovative design that eliminates the limitations of installation space. With the convenience of an easily detachable water tank, users can place the water purifier where it best suits them and their space, rather than being confined to proximity to water pipes. With a minimalist design defined by sleek 26-cm-wide dimensions and clean-cut lines, the unit blends seamlessly into any environment. In addition, automatic UV sterilization enhances the hygiene credentials along with effortless disassembly for more convenient cleaning. This product is now available in Japan.

“We are committed to actively identifying the latest needs of customers to provide products and user experiences in line with real living spaces,” commented Hwang Jin-sang, Head of Cowway Design Center. “By following a minimalist design approach that removes unnecessary elements, we aim to optimize the built-in functionality of our products and continually enhance the value we provide to customers,” he added.

About Crows Company Limited

Established in Korea in 1989, Cowway, the “Best Life Solution Company”, is a leading environmental home appliance company that makes people’s lives healthy and comfortable with innovative home appliances such as water purifiers, air purifiers, bidets and mattresses. Since established, Cowway has become a leader in environmental home appliance industry with in-depth research, engineering, development and customer service. The company has proven its dedication to innovation with award-winning products, home health expertise, unmatched market share, customer satisfaction and brand recognition. Building on the commercial success in Korea, Covey has continued to innovate by diversifying product lines and accelerating overseas business in Malaysia, the US, Thailand, China, Indonesia, Vietnam, Japan and Europe. Please visit https://newsroom.coway.com for more information.

(PRNewsfoto/Coway Co., Ltd.)

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SOURCE Crowe Company Limited

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