
[ad_1]
Tim Cook on stage at WWDC 2023
Now that the Apple September event can be added to the calendar in permanent ink – Apple has set September 12 as the date for its next big product launch – we can start wondering what the Steve Jobs Theater in Cupertino has in store for us Is.
The new iPhone 15 will be in the mix and we should also see the new Apple Watch 9. But there’s also one small thing that’s going to take center stage at the end of the show – the product everyone will be talking about long after things are over.
Yes, that’s One More Thing slot.
Long-time Apple watchers probably know all about the One More Thing announcement — a signature of Steve Jobs’ time at the company. This would be the product that Jobs would present at the end of the Apple event, almost as if it were an afterthought, though it usually becomes the highlight of the show. Previous One More Thing products include the first MacBook Air, the original Apple Watch, and the iPhone X.
The past few events indicate that One More Thing announcements have continued under Tim Cook’s reign as CEO. In fact, the Apple Vision Pro headset stole the show at WWDC 2023. While not every Apple event merits a One More Thing shoutout, it’s something Apple does from time to time when it wants to draw attention to a new product or a change in direction for the company. And I think we may be ready for one such announcement on September 12th.
What’s Coming on September 12th?
Apple event invite for iPhone 15 launch
The upcoming Apple event will be full of product announcements. We’re certainly expecting the iPhone 15 to take center stage, but it also means Apple will have to devote significant time to the iPhone 15 Pro, which is likely to feature more notable upgrades. We can also expect a new era of Apple watches – the Apple Watch 9 is confirmed and the Apple Watch Ultra 2 is also rumored to debut.
Apple can surely bring out other products, as an iPad mini 7 is clearly in the works. However, this update only hints at the introduction of a new processor – hardly the stuff of One More Thing status.
Two potential products have reached that level of importance in my estimation, though I wouldn’t count on either of them being ready for a fall launch event. The Apple Vision Pro got its showcase at the Worldwide Developers Conference earlier this year, and at the time, Apple indicated that its spatial computing device — which is a fancy way of saying “headset” — wouldn’t be ready until 2024. .
I expect the Apple Vision Pro to make some appearance at the September 12 event, possibly in the form of an app demo. (said that, App makers report on their experience working with Apple Vision Pro suggests we’re no closer to preparing anything for the unforgivable glare of a live product demo.) I’d expect at least a status update and maybe a few more teasers for what this mixed reality headset can do.
Get ready for iPhone 15 Ultra
iPhone 15 Pro Max render by Alpha Tech
If Apple is going to announce One More Thing to us this September, I have a feeling it’s going to be a product right under our noses. The iPhone in 2017 at least, will emphasize that this isn’t just an incremental upgrade.
I think Apple’s One More Thing announcement is going to be centered around the iPhone 15 Ultra, otherwise known as the renamed iPhone 15 Pro Max.
Rumors of an Ultra model cropped up earlier this year, as Apple watchers speculated that the company would bring a high-end smartphone model similar to the Apple Watch Ultra introduced last year. That discussion fizzled out in the spring when well-informed sources like Bloomberg’s Mark Gurman suggested the iPhone Ultra wouldn’t appear until 2024. But in recent weeks, there has been a growing buzz about the iPhone 15 Pro Max taking the iPhone Ultra name.
It is understandable in a way. The iPhone 15 Pro Max is also considered a step up from the iPhone 15 Pro. While the previous versions of those two models really only differed by screen size and battery size, it seems like Apple is looking for even bigger differences between the iPhone 15 Pro vs iPhone 15 Pro Max. This is corroborated by the rumor that the iPhone 15 Pro Max – and the Pro Max alone – is getting a new periscope-style telephoto lens for better zoom shots.
There’s also a persistent rumor that the price of the iPhone 15 Pro Max is going up — possibly by $100 or more. It will take a lot to take away the sting of that high price, and Apple may want to spend some time during its September 12 event explaining why the iPhone 15 Pro Max/iPhone 15 Ultra cost so much.
I’ve already argued that if Apple is serious about changing the name of its high-end smartphones, it will take the time to elaborate on what makes the iPhone 15 Ultra different from the Pro Max model. (Plus, the better answer involves a lot more than just a better zoom lens.) If nothing else, saving the iPhone 15 Ultra for the coveted last slot of Apple’s September 12 event gives the company enough room to do just that. Will get time and attention.
iphone 15 ultra outlook
The upcoming Apple event is a big occasion, whether there’s more to it or not. But the start of a new era for Apple’s most premium iPhone would certainly rise to the level of an announcement that might even grab the attention of Apple’s former CEO.
more from tom’s guide
Source
[ad_2]