It’s been a busy year in automotive technology and IAA Mobility 2023 proves that even bigger advancements are on the way. This year, 750 companies from 38 different countries were present to showcase their latest products. It’s no surprise that technology took center stage with artificial intelligence, electrification, sustainability and revolutionary designs inside and out prevalent on the show floor. Following are some of the highlights from one of the most exciting automobile-centric events of the year.
Qualcomm expands its market share, pushes for faster growth through partnership with AWS
Qualcomm announced a new partnership with Amazon Web Services (AWS) to help advance innovation within the industry. The goal is to accelerate the development of autonomous driving and software-defined vehicles (SDVs) and democratize vehicle software development. As an example, the Qualcomm Technologies software stack will allow developers to use the cloud to test and simulate new advanced solutions without the need for hardware testing. This option allows technology to advance more quickly throughout the industry.
In addition to its partnership with AWS, Qualcomm announced the expansion of its Snapdragon Digital Chassis with two new platforms for the 2-wheeler and micro-vehicle markets. The platforms, QWM2290 and QWS2290, deliver enhanced security, infotainment, cloud-connectedness and personalization, especially for the expanding sharing economy. The company’s auto 4G and 5G also allow for new revenue opportunities, over-the-air updates, predictive maintenance, asset tracking, and more.
I was also able to get a look inside Qualcomm’s new Snapdragon concept car, which shows off all the tech. It provided a glimpse into what has driven the company’s rapid growth in the automotive sector, which has made its automotive business a standout performer during a downturn in the broader PC, mobile and handset markets.
Additionally, Qualcomm announced new or expanded Snapdragon partnerships with BMW Group, Mercedes-Benz, Mahindra and Jaguar/Land Rover. This is a clear sign that more and more auto manufacturers around the world are feeling the pressure to innovate and add new technologies to their vehicles.
Mobileye and Valeo announce partnership for best-in-class radar
Valeo and Mobileye announced a new partnership aimed at more advanced imaging radar for next-generation driver assistance and automated driving. Imaging radar is an important part of more advanced ADAS solutions and “eyes-off” automated driving opportunities. An integrated system-on-chip design will help create detailed, 4D imaging of environments up to 300 meters away, including a 140-degree field of view at medium distances. This will do wonders for driver safety as well as fully automated driving.
Chinese automakers push for dominance
Even though automakers BMW and Mercedes-Benz got home ground advantage at the event, China proved that it is here to play. Chinese manufacturer BYD showcased six new models, including an affordable EV priced under $32,000. BYD to sell 1.8 million EVs in 2022—more than Tesla. BYD representatives said they plan to sell 2.5 million in 2023. China’s strong presence shows that they really intend to play for EV market share globally.
Audi showcases new cockpit and interior for the Q6 e-tron
Audi isn’t messing around with its new “Digital Stage” cockpit, which features three screens that stretch from driver to passenger and houses the gauge cluster, infotainment display and nav controls. The Q6 e-tron also features an augmented reality display on the windshield that displays information such as speed and other navigation information.
BMW introduces next generation EV design
BMW introduced its “Vision Neue Klasse”, an electric concept car that also includes a panoramic display that projects information onto the windshield. Additionally, the vehicle includes things like the iDrive infotainment system to make the car more experiential.
To be honest, the updates on individual car progress at IAA were endless. The key point here is that technology and the automotive industry are no longer separate entities. Every vehicle being built today is equipped with the same or better connectivity and entertainment options we expect at home or in the office. Do we really need infotainment in every vehicle or do people need more monetization opportunities while they drive? no way. But if the trend is towards connectivity everywhere, then connected vehicles are a must for the consumer market.
Another big takeaway: Electric vehicles aren’t going anywhere except up. Adoption will also continue to increase as manufacturers strive to create more affordable models for everyday drives. And, as customers continue to insist on variety – cars, trucks, two-wheelers – the options will only continue to grow.
These have been challenging few years for the auto industry. Supply chain and chip issues have taken their toll on many manufacturers, but continued strong demand has also served as an industry catalyst. IAA 2023 made one thing clear: technology teams in the automobile market are serious about driving the automotive industry forward, leading to closer partnerships between OEMs and technology leaders that will propel us into a future of more connected, sustainable and AI-powered vehicles. Is taking.